RUOK Poster

Design work: Poster design and campaign collateral

Techniques: Illustration, digital design, typography, layout, typesetting

Campaign guidelines: R U OK? awareness campaign

Year: 2026

Created while working at Cultural Perspectives. Client logos, campaign assets, and brand materials remain the property of their respective owners.

Campaign: R U OK? awareness campaign

For this project, I illustrated and designed poster-based campaign assets for an awareness initiative connected to R U OK?. The brief was to communicate the importance of friendship and support between Australia and China, using a warm visual approach that felt clear, positive, and culturally accessible.

The work included poster illustration, layout design, and bilingual typesetting in Simplified Chinese and Traditional Chinese. The final assets focused on strong visual hierarchy, approachable messaging, and adaptable campaign collateral that could be used across different communication touchpoints.