Smartraveller eDM

Design work: Email design and campaign collateral

Techniques: Digital design, layout, typography, eDM production

Campaign: Smartraveller campaign

Year: 2026

Created while working at Cultural Perspectives. Client logos, campaign assets, and brand materials remain the property of their respective owners.

Project: Smartraveller campaign

For this project, I designed eDM campaign assets for the Smartraveller campaign. The work focused on creating clear digital communication materials that could deliver travel-related information in a simple and engaging way.

The design approach prioritised readability, hierarchy, and consistency across campaign assets while supporting the broader communication goals of the project.